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Many people jump into online business enterprises and neglect real-world or offline advertising opportunities to grow their operations. A good mix of offline ads with your online campaign is good strategic planning. It helps present your message and even reinforce it for those who have already spotted your online presence. Plus you can target people who have Internet access and email capabilities by remembering to add your URL or web site address and / or your e-mail, autoresponder or ezine subscription address in all of your promotions. Business - List of business/finance/loan/mortgage resources Computers - List of computer hardware/software/peripheral resources Internet - List of webhosting/webdesign/internet marketing resources Software - List of software resources Web Design - List of web design/development resources Web Hosting - List of web hosting resources Web Promotion - List of search engine optimization/internet marketing resources Web Resources - List of other web resources Recreation - List of travel/hotel/cruise resources Casino - List of online gambling/poker/blackjack/roulette resources Health - List of online pharmacy/hospital/health resources Shopping - List of online shopping/gift resources Miscellaneous - List of all other resources not stated above
When placing print classified or display ads targeting a website, target magazines that have a computer related section for your ad, when possible. This will help attract people with Internet access and email. Purchase or rent postal mailing lists and set up regular direct mail campaigns. If you make sure the lists include email addresses, you’ll be able to cross promote via email and know they probably have Internet access, too, to help draw them to your site. |
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