Many universities have published different guidelines in establishing web credibility. Below are some of the guidelines to bolster your web credibility and to get your viewers that first step at becoming a loyal customer: Portray an honest and trustworthy web site and the people behind your site. You can convey honesty and trustworthy through the images and text displayed on your web site. For example, some of the web content writing recruiters post applicants bios that tells about educational background, work experience, your interests, skills and hobbies. It will be difficult to determine if those bios are true or not.

Make it easy to contact web site organizers. To establish your web credibility, it is important to have clear contact information: phone and fax number, e-mail address, and physical address. It is suggested to make the phone number visible on every page. Especially for online businesses, buyers do not make purchases if the store does not have contact information. If that information is available, there is a big chance that your products and services will be acquired.