Banner exchanges are not as effective as they once were but hey free advertising is free advertising. Especially when you don’t have to go out of your way to advertise it exclusively. What do I mean? Well I use banner exchanges only on traffic exchanges at the very bottom of my ads. For those of you who are not familiar with banner exchanges, they are virtually the same as traffic exchanges.

I put banner exchanges on the bottom of my ad in the traffic exchanges and put a caption like, “Banner Exchange Sponsor Ad.” You are killing two birds with one stone here. You are clearly telling your visitors that you are using a banner exchange on your ad so they don’t click thinking you are the owner of the banner.