People do not change just because they are on the web. They are still the same people they were before the Internet became a popular phenomenon. Some are arrogant. Some are nice. Some are mean. Others are modest. The list of traits is the same for people everywhere.

However, all of the information you need is out there on the Internet for free. You too can be a search engine optimization Guru. Spend about two days reading all the free information available about search engine optimization and you will probably have your own ebook for sale tomorrow.