The identification of a websites proper key phrases is a crucial step in search engine marketing. Keyphrases are the string of words individuals type into the search bar on any given search engine, in hopes of finding what they are looking for online. Knowing which ones are the best for your site will get you the much needed traffic, and more importantly, the sale.

You need to decide which key phrases you want to build your website around, and how much competition there is for each phrase. This can be done by simply typing in the phrase into a search engine and, checking the number of results in the upper right corner of your browser. Usually, this number is in the millions. When first starting into search engine marketing, you want to choose phrases that don't have an overwhelming amount of competition.