It is like a tango as and when Apple introduces temptations many satellite industries gear up to simultaneously make available for the consumer accessories. In fact analysis by NPD group reveals that for every US$3 million spent on IPODS a minimum of US$ 1 million is spent on accessories. A whole chain has been created. There are accessory makers, designers, advertisers, marketing gurus, and retailers. And for most, accessories fill the till better than the IPODs themselves as profit margins are greater.

The IPOD world seems to expand and there are no signs of slowing down at all. The IPOD ecosystem is fast growing and is a multibillion dollar industry world wide. No one would have dreamed that a simple no frills digital player would spawn entrepreneurs world wide and since the “Bata” module the Apple IPOD has taken the center stage to create a business model where along with Apple thousand others taste sweet success.