Web Resources Before search engines got smart, a site's page ranking was based on keyword match-ups. When webmasters stock-piled their sites with keywords, the wrong sites were getting too much attention. Google decided to focus on a site's "popularity" instead. The number of incoming links became the focus of PR criteria. The theory behind this system was that if a lot of sites link to another site, that site would contain valuable content. But again, webmasters got sneaky. With this trend, we began to see the evolution of "Link Farms" and "Free-for-All" (FFA) sites. Business - All business/finance/loan/mortgage related link can be found here more 1 2 3 4 5 Computers - All computer hardware/software/peripheral related link can be found here more 1 2 3 4 5 Internet - All webhosting/webdesign/internet marketing related link can be found here more 1 2 3 4 5 Software - All software related link can be found here more 1 2 3 4 5 Web Design - All web design/development related link can be found here more 1 2 3 4 5 Web Hosting - All web hosting related link can be found here more 1 2 3 4 5 Web Promotion - All search engine optimization/internet marketing related link can be found here more 1 2 3 4 5 Web Resources - All other web related link can be found here more 1 2 3 4 5 Recreation - All travel/hotel/cruise related link can be found here more 1 2 3 4 5 Casino - All online gambling/poker/blackjack/roulette related link can be found here more 1 2 3 4 5 Health - All online pharmacy/hospital/health related link can be found here more 1 2 3 4 5 Shopping - All online shopping/gift related link can be found here more 1 2 3 4 5 Miscellaneous - All other links can be found here more 1 2 3 4 5   These pages were essentially a gigantic collection of (often times) useless links. In most cases, the sites were not categorized or descriptive. They became a place for webmasters to dump their links in order to make their site appear more popular. This strategy worked for some time, but soon search engines caught on. "Link Farms" and FFA sites served no purpose to web users. Since Google prides itself on catering to web users (and NOT developers), a solution had to be formed. "Link Farms" were cluttering up the web and making it more difficult for users to find valuable resources online. Google soon began to rate the quality of the links that determined a site's "link pop.

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