Recreation

In recent years, a trend towards consolidation in the travel distribution network has significantly reduced the number of travel agencies. For example, the number of points of sale registered with the Airlines Reporting Corporation (ARC) in the U.S. fell 13% in 2003, while average weekly revenues per agency grew 12%. This consolidation of the sector should, however, increase the feeling of solidarity among the remaining players.

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The role of consultant dovetails nicely with the trend towards customized travel. Today's tourists are well travelled and want to enjoy a certain freedom. They want to go beyond the beaten path and avoid crowds, yet still enjoy the benefits and peace of mind they can get from a travel agent. This means that agents must have the flexibility needed to offer customized travel products. Although package tours can be cost-effective, they do not always meet consumer expectations.


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