Web Resources

With all the Web sites I've visited during my time on the 'Net, I am still amazed to find one very common and widespread problem. Focus - or the lack of it. One of the most basic aspects of designing and writing copy for a site is frequently overlooked - and it is costing Web site owners everywhere big time in lost sales.

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When your site design and copy don't work in harmony with each other the result can mean the passing over of your site in favor of one that is more self-explanatory. So back to the basics we go. How do you pool the design and copy elements and create a site that lets the visitor plainly see who you are and what you do? Here are a few tips


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