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With all the Web sites I've visited during my time on the 'Net, I am still amazed to find one very common and widespread problem. Focus - or the lack of it. One of the most basic aspects of designing and writing copy for a site is frequently overlooked - and it is costing Web site owners everywhere big time in lost sales. Business - Click the link on the left to visit our partner sites under business/finance/loan/mortgage category Computers - Click the link on the left to visit our partner sites under computer hardware/software/peripheral category Internet - Click the link on the left to visit our partner sites under webhosting/webdesign/internet marketing category Software - Click the link on the left to visit our partner sites under software category Web Design - Click the link on the left to visit our partner sites under web design/development category Web Hosting - Click the link on the left to visit our partner sites under web hosting category Web Promotion - Click the link on the left to visit our partner sites under search engine optimization/internet marketing category Web Resources - Click the link on the left to visit our partner sites under other web category Recreation - Click the link on the left to visit our partner sites under travel/hotel/cruise category Casino - Click the link on the left to visit our partner sites under online gambling/poker/blackjack/roulette category Health - Click the link on the left to visit our partner sites under online pharmacy/hospital/health category Shopping - Click the link on the left to visit our partner sites under online shopping/gift category Miscellaneous - Click the link on the left to visit our partner sites under all other categories
When your site design and copy don't work in harmony with each other the result can mean the passing over of your site in favor of one that is more self-explanatory. So back to the basics we go. How do you pool the design and copy elements and create a site that lets the visitor plainly see who you are and what you do? Here are a few tips |
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