If your homepage does not load quickly, your visitors will lose patience and click away. Get out a timer or a watch that registers seconds. Now stare at your screen for 10 seconds. It seems like eternity, doesn't it?! Did you know that web surfers are extremely impatience, if they can't begin reading or viewing your homepage in less than 10 seconds, they will simply leave.

You shouldn't give your visitors hundreds of choices on your home page. Lead them through your site. If you are selling a product or service, lead you visitors towards the "decision to buy." Don't leave it to chance that, out of thirty choices on your home page, they might decide to look at and buy your product or service. Take control and lead them to your offer!